By Carlos García Roca, Director of Expansion.

New types of businesses have begun to emerge: but in them all, the most important thing is to note that the first and foremost requirement of our clients is very specific: “To ensure it’s emotionally profitable"

Only those who remember this watchword will have the profitability of their business virtually ensured.

Leisure: the Demand 

These days, entertainment consumers are complex. Unlike the consumers of the past, who were patient, passive and expectant, today's consumer demands:

- Immediate, rapid and spectacular responses.
- Greater participation and interaction when using the attractions and games.
- Constant renovation of the product on offer.
- Creative developments and use of the latest technology in the design of the attractions.

Leisure: the Supply

These increased levels of consumer demand have led, in turn, to a number of important changes to what leisure activities are on offer:

- Creative, different and unique developments.
- Development of versatile activities: shows, entertainment, training and education ...
- Developments incorporating all the latest technology.